How Everyday Communication Shapes Your Brand
“Branding”
When you think of “branding,” you might picture colorful logos, sleek fonts, and shiny websites. See an apple, and you think Apple. Turn on the TV and spot six bold red letters? Netflix. Bring the blankets.
Beyond the Aesthetics
The way we communicate — with clients, colleagues, vendors, or followers — defines our brand as much as our visuals do. It lies in the experiences we create for others, and that begins with how we show up in conversation.
Owning Your Brand
We’ve all experienced someone who’s slow to respond, vague with promises, or quick to cancel. Over time, those patterns quietly shape our impression of them.
Being true to your values often shows up in small moments — replying when it’s inconvenient, being honest when plans change, or simply following through. These actions, or the lack of them, speak volumes about who we are and how others experience us.
We all miss a message now and then. Still, people notice when we don’t reply, don’t follow through, or cancel often. They notice, and it informs how they feel about us — our brand.
A Quick Self-Check
Do you respond to emails in a timely, thoughtful way?
Are you courteous and appreciative, even for small gestures?
Do you deliver what you promise or communicate if you can’t?
Do you protect others’ time by showing up and following through?
Your Brand Is How You Make People Feel
Your communication is your reputation. Branding isn’t just what people see — it’s what they experience. While visuals attract attention, it’s your words, tone, and reliability that create lasting impressions.
Talk Tip:
Timeliness
Responding promptly shows you value others’ time, take commitments seriously, and care about building trust.Gratitude
A simple thank-you or acknowledgement demonstrates humility and appreciation, turning ordinary exchanges into positive moments.Follow-Through
Sending that follow-up, sharing updates, or delivering on time builds credibility. People remember those who keep their word.
Believing in the power of your brand,
-Barrie
